Privacy Policy
Privacy Policy
A clear explanation of what we collect, why we collect it, and how we protect it before, during, and after your stay.
Last updated:
Who We Are
This Privacy Policy is issued by My Laguna Stay Inc., operating as Sunset Cove LLC ("we," "us," or "our"), the owner and operator of Sunset Cove Villas — eight oceanfront luxury villas located at 683 Sleepy Hollow Lane, Laguna Beach, California 92651 ("the Property").
This Policy explains how we collect, use, store, share, and protect personal information when you visit our website at lagunabeachvillarentals.com, make a reservation, stay at our property, or otherwise interact with us.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our website or services.
Information We Collect
We collect personal information in several ways — directly from you, through your booking, and automatically through our website. We collect only what we need to provide excellent service.
Reservation & Identity
- Full legal name
- Email address
- Phone number
- Government-issued ID (at check-in)
- Number of guests in party
- Arrival and departure dates
- Special requests and preferences
Payment & Financial
- Credit/debit card information (processed by our secure payment provider)
- Billing address
- Transaction history related to your stay
- Security and pet deposit records
We do not store full card numbers. Payment data is tokenised and handled by PCI-DSS compliant processors.
Parking & Vehicle
- Vehicle license plate (where required for parking registration)
- Vehicle make and model (optional, for your convenience)
Usage & Website
- IP address and approximate location
- Browser type, operating system, device type
- Pages visited and time spent
- Referring website or search query
- Cookie identifiers (see Section 6)
Communications
- Enquiry and contact form submissions
- Email correspondence with our team
- Guest reviews and feedback
- Marketing preferences and opt-in/out status
On-Property
- CCTV footage in common areas (exterior and parking)
- Access log records (entry/exit times)
- Maintenance and incident reports related to your stay
- Service animal registration information
CCTV is installed in common areas only. No cameras are installed inside any villa.
How We Use Your Information
We use your information only for the purposes described below. We rely on the following legal bases for processing:
Reservation Management
Processing and confirming bookings, sending pre-arrival information (including check-in instructions), managing your stay, and facilitating checkout. Legal basis: Contract performance.
Payment Processing
Charging rental amounts, fees, deposits, and any incidental charges; issuing refunds in accordance with our cancellation policy. Legal basis: Contract performance.
Guest Communications
Sending reservation confirmations, pre-arrival welcome communications, in-stay support, post-stay follow-ups, and responding to your enquiries. We use Brevo (formerly Sendinblue) to manage and deliver these communications. Legal basis: Contract performance and legitimate interest.
Property & Guest Safety
Maintaining CCTV in common areas, verifying guest identity at check-in, managing access controls, and responding to incidents, emergencies, or property damage. Legal basis: Legitimate interest and legal obligation.
Legal Compliance
Fulfilling obligations under the Short-Term Rental Agreement, complying with Laguna Beach and California short-term rental regulations, responding to lawful government requests, and enforcing our Terms & Conditions. Legal basis: Legal obligation.
Service Improvement
Analysing aggregated, anonymised usage data to improve our website, services, and guest experience. This data cannot identify you personally. Legal basis: Legitimate interest.
Marketing (Opt-In Only)
With your explicit consent, we may send you occasional updates about special offers, seasonal promotions, or news from Sunset Cove Villas. You can withdraw consent and unsubscribe at any time. Legal basis: Consent.
Sharing With Third Parties
We do not sell, rent, or trade your personal information. We share information only with trusted service providers who help us deliver our services, and only to the extent necessary.
Our property management system. Reservation details, guest contact information, stay dates, and preferences are stored and managed within Streamline to coordinate housekeeping, maintenance, and guest services.
Streamline Privacy Policy ↗Our email platform for transactional and marketing communications. Your name and email address are shared with Brevo to deliver booking confirmations, pre-arrival instructions, and (with your consent) promotional communications. Brevo processes data in accordance with GDPR standards.
Brevo Privacy Policy ↗We use a PCI-DSS Level 1 compliant payment processor to handle all card transactions. We do not store full card numbers. Your billing and payment information is transmitted directly to and secured by our payment processor.
We may use website analytics tools (such as Google Analytics) to understand how visitors use our website. These tools use cookies and may collect anonymised usage data. You may opt out of analytics tracking through your browser settings or via our cookie preferences.
We may disclose personal information to government authorities, law enforcement, or regulators when required by law, court order, or to protect our legal rights or the safety of our guests and property.
Booking Platform Data
Our villas are listed on third-party booking platforms including Airbnb, VRBO, Expedia, and Booking.com. When you book through these platforms:
- The platform collects and controls your data in accordance with its own privacy policy. We encourage you to review the privacy policy of whichever platform you use to make your reservation.
- The platform shares a subset of your booking data with us (typically: name, email, stay dates, villa, and guest count) to fulfil your reservation.
- We process this shared data under this Privacy Policy.
- We do not have control over data the platform retains independently, nor can we fulfil data deletion requests on behalf of any booking platform.
- Reviews submitted through booking platforms are subject to that platform's terms and are outside our control.
For direct bookings through lagunabeachvillarentals.com, we are the sole data controller and this Privacy Policy applies in full.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors use the site.
Managing Cookies: You can control cookie settings through your browser preferences, or by using our cookie consent tool (if displayed). Please note that disabling essential cookies will affect the functionality of the website. Opting out of analytics cookies will not affect your ability to book.
For more information about cookies and how to manage them, visit allaboutcookies.org.
Data Security
We take the security of your personal information seriously and employ a range of technical and organisational measures to protect it:
- Encryption in transit: Our website uses TLS/SSL encryption. All data transmitted between your browser and our servers is encrypted.
- Payment security: Card payments are handled by PCI-DSS compliant processors. We never store full card numbers on our own servers.
- Access controls: Access to personal data is limited to staff and contractors who need it to perform their duties, and is subject to confidentiality obligations.
- System security: Our systems are protected by firewalls, intrusion detection, and regular security reviews.
- Identity verification: We verify guest identity at check-in to protect both our guests and the property.
While we take every reasonable precaution to protect your data, no system or transmission over the internet can be guaranteed 100% secure. In the unlikely event of a data breach affecting your personal information, we will notify you and the relevant authorities as required by applicable law.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:
- Reservation and financial records: Retained for a minimum of 7 years from the checkout date to comply with tax, accounting, and regulatory obligations under California and federal law.
- Identity verification documents: Retained for the duration of the rental and for a reasonable period thereafter (typically 6–12 months), then securely destroyed.
- CCTV footage: Common area footage is retained for a maximum of 30 days, then automatically overwritten, unless required as evidence of an incident.
- Marketing preferences: Retained until you withdraw consent or opt out. We honour unsubscribe requests within 10 business days.
- Website analytics data: Anonymised and aggregated analytics data may be retained for up to 24 months.
- Contact and enquiry records: Retained for up to 3 years from the date of last contact.
Upon expiry of the retention period, data is securely deleted or anonymised so it can no longer be associated with you.
California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information.
Right to Know
You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, and the purposes for which it is used.
Right to Delete
You may request deletion of your personal information, subject to certain exceptions (e.g., information we are required by law to retain, or information needed to complete an active reservation).
Right to Correct
You have the right to request correction of inaccurate personal information we hold about you.
Right to Opt Out of Sale
We do not sell your personal information. However, if you believe we have done so, you have the right to opt out. You can submit a "Do Not Sell or Share My Personal Information" request to us at any time.
Right to Non-Discrimination
We will never discriminate against you for exercising any of your CCPA rights. Exercising your rights will not affect the price or quality of services we provide to you.
Right to Limit Sensitive Data Use
You have the right to limit our use of sensitive personal information (such as government ID data) to what is necessary to perform the services you have requested.
To exercise any of these rights, please submit a verifiable consumer request by contacting us via the details in Section 12. We will respond within 45 days. We may request information to verify your identity before fulfilling your request.
You may designate an authorised agent to submit requests on your behalf. The agent must provide written proof of authorisation.
California residents may also contact the California Privacy Protection Agency (CPPA) at cppa.ca.gov if they believe their privacy rights have been violated.
Children's Privacy
Our website and booking services are not directed at or intended for children under the age of 13. We do not knowingly collect personal information from children under 13. All reservations must be made by an individual who is at least 25 years of age (our minimum booking age requirement).
If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately at the details provided in Section 12, and we will promptly delete that information.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will:
- Update the "Last updated" date at the top of this page.
- Post the revised Policy on our website at lagunabeachvillarentals.com/privacy-policy/.
- Where required by law, notify you directly by email.
Your continued use of our website or services after changes are posted constitutes your acknowledgement and acceptance of the updated Policy. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or would like to submit a verifiable consumer request, please contact us:
Postal Address
My Laguna Stay Inc. / Sunset Cove LLC
683 Sleepy Hollow Lane
Laguna Beach, CA 92651
Contact Form
For privacy requests, questions, or concerns, please use our secure contact form.
Submit a Request →We aim to respond to all privacy-related enquiries and requests within 10 business days. For verifiable consumer requests under CCPA, the statutory response time is 45 days, with one possible 45-day extension if necessary.